Your Embedded Digital Marketing Partner

MacDigi Marketing helps B2C brands plan, run and optimise their marketing so they can grow with confidence

Who are we?

MacDigi Marketing is a digital marketing consultancy that partners with small and medium businesses to plan, run and optimise their marketing so they can grow with confidence. Rather than acting as a distant agency, we plug in as your embedded marketing teammate – helping you turn ideas into clear strategies, campaigns and measurable results.

We specialise in full‑funnel digital marketing, from go‑to‑market planning and media buying to always‑on optimisation, reporting and eMarketing. Whether you have no marketing team or a tiny one that’s stretched thin, MacDigi Marketing scales to fit your needs and keeps things simple, transparent and human.

MacDigi Marketing is led by Sarah Macdonald, an award‑winning marketer with 18+ years of experience working with B2C brands and organisations of all sizes. Sarah brings a practical, no‑fluff approach to strategy and execution, focusing on what really moves the needle for small businesses, not just vanity metrics.

If you’re looking for marketing support that feels like part of your team, actually cares about your outcomes, and can handle strategy through execution, let’s talk.

Person typing on a laptop at a wooden table, dressed in a mustard-colored sweater and wearing a black and gold bracelet.

Our Services

A pencil, eraser, and a hand-drawn light bulb with a question mark inside it on a white surface.

Strategy

We help you clarify your target audience, positioning and marketing goals, then build a simple, focused plan that aligns with your sales and growth targets.

Person organizing yellow sticky notes on a large sheet of paper on a wooden table.

Go‑to‑Market & Campaign Planning

We help you clarify your target audience, positioning and marketing goals, then build a simple, focused plan that aligns with your sales and growth targets.

Person using a laptop with rings on fingers and a smartwatch on wrist, sitting at a wooden table.

Media Buying & Campaign Management

We plan and run your digital advertising (e.g. Meta, Google, other channels) and manage day‑to‑day optimisation, so your budget goes further and your results improve over time.

Monitoring dashboard showing website performance metrics over the last 7 days, including load time, bounce rate, start render time, sessions, and session length.

Close-up of a smartphone screen showing an email app icon with a blue background and a white envelope, with a red notification badge displaying the number 2.

Reporting & Analytics

We set up your tagging and tracking and provide simple, meaningful reporting that shows what’s working and what’s not, so you can make decisions with confidence instead of guesswork.

CRM & eMarketing

We help you plan and execute email and other digital marketing activities that keep in touch with your audience, nurture leads, and drive repeat sales. We have experience with Hubspot, Mailchimp, ActiveCampaign and many more.

A group of people seated around a conference table during a presentation in a modern office room. There are gift bags with orange tissue paper on the table. A man stands near a screen giving a presentation, while others look on with laptops open in front of them.

Educating & Upskilling Teams

We help small marketing teams (and teams with no prior experience) build confidence in digital marketing by running simple, practical workshops and on‑the‑job guidance. You’ll leave with clearer ideas, basic frameworks, and the knowledge to keep improving after we hand stuff back to your team.